AI Visibility Prompts + Scoring Rubric (Free Template)

TL;DR

• A reproducible prompt set + scoring fields for SaaS and ecommerce teams.

• Run the same prompts on a schedule (weekly recommended) across ChatGPT / Perplexity (optionally Claude / Google AI Overviews).

• Track mentions, citations/links, and why a source was cited — then convert gaps into a weekly publishing plan.

What is AI visibility?

AI visibility means whether your brand is mentioned and your pages are cited (linked) as sources when users ask category questions in AI products like ChatGPT and Perplexity.

Track these 3 signals

1. Mention: your brand/product appears in the answer

2. Citation: your domain/page is linked as a source

3. Reason: why you were cited (definitions, comparisons, step-by-step, case studies, UGC, FAQ)

Who is this for?

Best for

• SaaS SEO/content/growth teams turning AI visibility into an execution plan

• Ecommerce brands targeting “best X / X vs Y / buyer’s guide” queries

Not for

• Teams looking for dashboards only with no publishing loop

• Teams unwilling to run the same prompt set on a consistent cadence

How to use (10-minute setup)

Step 1: pick engines (ChatGPT + Perplexity recommended)
Step 2: run prompts weekly
Step 3: fill the scoring rubric
Step 4: turn “no-citation prompts” into page tasks (definition / comparison / how-to / FAQ)

Prompts (SaaS, 10)

(Replace placeholders.)

1. Best (category) tools for (persona) in 2026 — include reasons and a shortlist

2. (Your brand) alternatives for (persona) — when to choose each

3. (Competitor A) vs (Competitor B) vs (Competitor C) for (persona)

4. How to evaluate a (category) tool as a (persona) — checklist + criteria

5. What is (core term) and how do you measure it?

6. Top mistakes when implementing (topic) in SaaS — how to avoid

7. Step-by-step guide for (use case) for (persona)

8. Common (category) integrations — how to choose for (stack)

9. (Category) pricing models — pros/cons by company size

10. A 30-day plan to improve AI visibility for a (category) SaaS (include page types)

Prompts (Ecommerce, 12)

1. Best (product type) for (use case) — grouped by budget/persona

2. (Type A) vs (Type B) for (use case) — pros/cons

3. (Brand A) vs (Brand B) vs (Brand C) — what should I buy and why

4. Best (product type) under (budget range)

5. How to choose (product type) — buyer’s guide

6. Common mistakes when buying (product type)

7. Is (material/feature/ingredient) good for (use case/persona)? pros/cons

8. (Your brand) alternatives — better for (use case)

9. Best (product type) for (persona) (kids/runners/sensitive skin/etc.)

10. What sources are best to cite for (topic) buying advice?

11. What questions should an AI-citable (product type) FAQ include?

12. A 14-day content plan to get cited for (product type) buyer-intent queries

Scoring rubric fields

• Date

• Engine

• Prompt

• Query type

• Mention (Y/N)

• Citation (Y/N)

• Cited URL(s)

• Position (top/mid/bottom)

• Reason (definition/comparison/how-to/case study/UGC/FAQ)

• Next action (definition page / comparison / FAQ / case study / UGC)

Turn results into weekly content tasks

For prompts where you’re not cited, prioritize:

1. Definition pages

2. Comparison pages with a real table + honest trade-offs

3. Step-by-step guides with numbered steps + examples

4. Real FAQ (including “who should NOT use this”)

About Vismore

VismoreI is an AI visibility execution tool for SaaS and ecommerce teams—turning tracking into an action plan (gaps → briefs/tasks → distribution → validation).
Website: https://vismore.ai